Saturday, January 28, 2012

Write book. Why?

Do you have information you want to give to the world? Do you want to write a book? Here's an easier way:
recorded what you know on video. Then convert it to a DVD and get it out there. Way more more reach.
Easier, faster, cheaper, better.

Friday, January 27, 2012

A great use for MMS

Here is a cool use of technology. I had a patient who needed to understand how to use an injectable medication. He was unable to come into the office for a demonstration in person. So I video recorded me showing him how to draw the medication into a syringe using the vidoe function on my iPhone. Then I MMSed the video to him. Technology; wonderful.

Saturday, October 08, 2011

Count your jewels

A jeweler, on the way home from a business trip runs into a merchant friend of his. The merchant has some diamonds he needs to sell to the jeweler. The jeweler, having just made a purchase, does not have much money remaining. But the merchant is really offering a good deal. So the jeweler looks through his wallet and decides that he can make the purchase, but he'll have to travel home coach, when he is accustomed to first class, luxurious travel.
On the way home, the jeweler sees another friend. The friend asks the jeweler why he is in coach and not first class. Has the jeweler fallen on hard times?
The jeweler responds that when he feels cramped and uncomfortable, and when his back and legs hurt, and when he is hungry, he gets his bag of jewels and counts them, and he feels better.
When is the last time you counted yours?

Richard A Schoor MD FACS
www.schoorurology.com

Wednesday, October 05, 2011

Make a business plan

Even if your practice is up and running it is probably worth while to look at your business plan. If you are just now planning to start a new practice, having a business plan is essential.
A formal business plan contains many parts. You can get a template free from the US Governments Small Business website. It is a great and free resource. The business plan is your chance to plan for as much contingencies as possible before you spend the money. Brainstorm all the what if's. List them all. Then add up how much money worst case will cost.
Then compute the upside--the most you can make with the business.
Is your business still worth the risk?

Monday, October 03, 2011

Behave!

If you work in the same community I'm which you live, you better behave. You never know that the person you are mouthing off to may have been a future client or patient or customer.
These things happen.