This is an example of some terrible, negative word of mouth marketing. In case you don't read the link, a stewardess for Continental Express Airlines kicked a mother and her chatty toddler off of a flight because the toddler was being annoying. The stewardess asked the mom to give the toddler a sedative, apparently.
Unbelievable. In fact, I'm not sure I believe it. But it is bad word of mouth for this airline.