I think I finally "get" Twitter. Or at least I figured how I plan to use this seemingly inane service that millions love.
Twitter is best used when the tweeter draws attention toward someone else, rather than himself.
The "I'm at Starbucks" tweet is boring and useless. On the other hand, the "check at this new gadget" tweet, well that might be interesting.
As in any form of marketing, the best type places attention on the other person, rather than the marketer himself.
Better to be "how can I help you?" than "how can you help me?"