I have a pool--which I don't recommend. The house came with it. I maintain but have a service open and close it for me. Every year it seems we use a different service. Why is this? For the most part, it is because the pool companies have not been following up with us through the winter. We lose their numbers and forget their names and have to look up another one every May.
Crazy! And in this economy.
Don't run your medical office like that. Reach out to your patients, the active and the inactive ones on a routine basis. Doing this is neither difficult nor expensive.
Just do it.