Going Solo? Develop A Competitive Edge.

What makes you so special? Why would patients go to you over someone else? While it may be difficult to compete with an established group or a large group, you can try to level the playing field--or perhaps tilt it a bit in your own favor--by developing a competitive advantage the amplifies your strengths and exploits your competitors weaknesses. Having Saturday hours when others do not may represent one such competitive advantage. Here are some others:

• Have office hours others do not
  
• Offer a service others do not
  
• Learn a new procedure that others are not yet doing
  
• Treat diagnoses that others find undesirable or less profitable
• Answer your own phones, and do it 24/7

As you grow, you can adjust your practice's competitive advantages accordingly. That is the fun part of solo practice.
Good luck.

The IU.

Powered by ScribeFire.