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Monday, November 17, 2008

In rough times, every little bit counts.



These are difficult economic times.  People are losing their jobs, their homes. . .everything.  For many others like me, "country club" dreams have vanished and mere survival has become the goal.  In times like this, times that I think are only going to get worse before they get better, every little bit counts.  As a solo physician, here are some things you can do to maximize your chances at surviving through the coming months.

  1. Answer your phones 24/7.
  2. Invest money or time in smart, cost effective marketing techniques.
  3. Invest in technology that enables you and staff to work smarter and less.
  4. Be in-network.  People just don't have the money now for out of network providers.
  5. Focus on what you do best and refer out or outsource the rest.
  6. Do CME, learn new things, and incorporate them into your practice.
  7. Know your metrics inside and out.
  8. Re-examine your long-range vision & refine your short term goals.
  9. Back-word plan to achieve goals.
  10. Keep staff happy and turnover low.
Good luck and let me know if you have any other suggestions.

The IU.