Sunday, January 11, 2015

Sustainable Advantage

Every business wants a sustainable competitive advantage; something they have that customers want that another firm cannot easily produce and sell.  Most firms play the leap frog game.   Firm A makes a great smartphone and firm B makes a better one.   Sushi restaurant A makes Crazy Roll and sushi restaurant B makes a Really Crazy Roll.  In health care, this happens as well.
One doc does anti-aging and then gets copied.   A plastic surgeon does a breast augment and another one does them for less.  So what is the way out?
You must acquire a sustainable advantage: something so hard to do, so expensive or something that requires so much expertise or better yet a really hard to get license, that very few doctors can ever do it.  
Think about what that can be for you.