Outdone by JiffyLube

"Convenience service and the personalized attention that you deserve."

That is what the radio ad said as I sped off to the office so that I could offer my personalized services at a convenient times to my patients. Only this ad was for JiffyLube. They were offering complete diagnostic work-ups with consultations to discuss the diagnosis and treatment options--for your car.

Interesting. But it leads me to wonder, are we, as physicians, the same as JiffyLube, or are they trying to become more like us. In any case, it makes me re-think my marketing and differentiation strategy.

Thanks,

The IU.