Tuesday, April 10, 2007

Need new patients? Hit the pavement.

Nothing works quite so well or has as much bang for the buck as dropping by a referring source's office and saying hello. Rather than being on annoyance, it is seen as a sign of respect. It is actually quite easy, not very time consuming, and aside for gas and perhaps some donuts, costs nothing. In my experience, one in ten visits results in immediate new patient referrals. Whenever things slow down, the first thing I do is start to visit my referring doctors.

Caveat: Never demand to see the doctor. I typically will bring coffee for the staff and say" don't bother Dr Smith, just enjoy the coffee and give him my card." Never be pushy.

Easy. Effective. Inexpensive.

The IU.